Home / Videos / How to Do Affiliate Marketing on Google Ads (Complete 2021 Step-by-Step Tutorial)

How to Do Affiliate Marketing on Google Ads (Complete 2021 Step-by-Step Tutorial)

Watch behind my shoulder as I teach you how to promote your affiliate products on Google Ads.

I am using ClickBank as the example network and product here, but you can use ANY product and the same idea will apply and same steps as I cover in the tutorial.

We have to take some steps and they are:

0:00 – Introduction
7:17 – Create a Google Ads account
10:14 – Select a product (ClickBank in our example)
15:09 – Create a landing page & thank you page
40:23 – Set up tracking
54:43 – Set up an autoresponder
1:11:02 – Promote on Google Ads

Let’s quickly go through them step by step and see what we have to do.

We do create a landing page for several reasons.

The first is that Google just doesn’t like links in the tracking template and if you are direct linking, this is the only way to promote your products (add a link in the tracking template).

The second reason we are using a landing page is that we want to build out our audience list and our remarketing list, and this can only be achieved via a landing page.

We also include the thank you page so that we can track how many people signed up and create a remarketing/retargeting list for these people for future marketing.

(1) Create a Google Ads account

👉 Simply sign up for an account at: https://ads.google.com.

Google will provide you with up to $100 in ad spend credit if you spend $100, so you can make some money back after spending some.

Ideally you want to use a gmail account, but any email account is fine – follow the steps, go to the advanced mode, and we’ll meet here again in step 6!

(2) Select a product

👉 In our case, we are promoting a ClickBank product, so just head over to https://www.clickbank.com to sign up.

Make sure to fill in the details correctly – ClickBank has some triggers that can put a block on your account if the information isn’t accurate.

Then just head over to the marketplace and select a product – Custom Keto Diet in our case.

(3) Create a landing page & thank you page

Next, we have to create our landing page. You can use any page builder you like, but I use Unbounce for their dynamic text replacement capability and flexibility in editing.

👉 Free Unbounce 14-day trial + 20% off first 3 months: https://go.ivanmana.com/unbounce

I spend some time building out the landing page and thank you page, but it’s generally pretty simple. Just check out my Unbounce playlist if you want more information about specific component of building out a page, such as adding a favicon or setting up a custom domain:

We would need to then make sure that the landing page button is taking us to the thank you page, and that the thank you page is taking users to the affiliate offer.

(4) Set up conversion tracking

Tracking isn’t easy for an affiliate, especially when promoting on Google Ads.

However it is absolutely necessary because ultimately, you are paying for sales, not for clicks or impressions…

I use a very specific tracking tool (ClickMagick) that allows me to track any affiliate product.

👉 Free ClickMagick 14-day trial: https://go.ivanmana.com/click-magick

Watch the video as we go through this whole process step-by-step of setting up conversion tracking for when are ready to promote on Google, or any ad network really.

I also have a ClickMagick playlist here if you want to know any specific details: https://www.youtube.com/watch?v=eZEkCaZSIJA&list=PLS46f4aLJ2hMFW0iuLowIfpQ0H-Tf4ion

(5) Set up an autoresponder

An autoresponder allows you to gather your most valuable asset (your email list/audience) while paying for traffic or reaping the results of time spent and hard work of SEO.

You can use any autoresponder you like, but I use GetResponse and it hasn’t disappointed me yet.

👉 Free GetResponse 30-day trial: https://go.ivanmana.com/getresponse

We simply grab the API key from GetResponse and plug it into Unbounce and voila – we have now set up the email automation as well with our Unbounce landing page.

For more GetResponse tutorials, check out my playlist here: https://www.youtube.com/watch?v=MXfwCfi-SM8&list=PLS46f4aLJ2hOmmc_KDdG7S0ZfR9FOaLjn

(6) Promote on Google Ads

Finally, the fun part. We are now ready to create our ads and promote on Google Ads.

I don’t spend too much time going over every little detail, but I do go over everything you do need to create your campaign.

I do have a comprehensive 4-hour course that covers Google Ads in great detail, so make sure to check it out.

👉 Full step-by-step Google Ads course: https://amarketingessentials.com/courses/google-ads-search-masterclass/

But you would simply click some buttons, fill in the blanks, and have your campaign up and running in no time!

And that’s how you promote affiliate offers on Google Ads!

Like my Facebook page! https://www.facebook.com/onlinemarketingessentials

Thanks for watching, and I’ll see you in the next video!

About shahzad


  1. No matter the ad network or product, this same idea should apply everywhere!

  2. Hi dear!!!Please Subscribe to my Channel.It's related to Gaming Videos

  3. We have the possibility to build the same landing page using Getresponse. Anyway I can reproduce it so you will only have to pay your Getresponse subscription each month. This video is really rich in content and could sincerely allow you to make your first income on clickbank. GOOD LUCK TO YOU DEAR AFFILIATE!

  4. Hey Ivan, very useful information you have given in the video. Can ClickMagic be used for affiliate networks and CPA networks?

  5. One more question! How about Privacy, Terms and other legal pages? I believe Google will never approve any ad without these pages on any website?

  6. Hanging With GG

    Hi, am following your video training. I noticed that when I click "Expert Mode" it doesn't take me to the page that you're showing in your video. I am being asked a few other questions (which I really don't know how to answer them to get the best results)

  7. Hanging With GG

    For example: 1- Select the goal that would make this campaign successful to you,2-Select a campaign type

    3-Select a campaign subtype. Keep in mind that this selection can’t be changed later. Do I choose

    Standard display or Gmail Campaign?, 4- Start tracking your leads as website conversions (Do I


    Thanks in advance for your help

  8. Thanks so much for video. BTW does it still work to put the clickmagic link at the tracking and displaying the real site? I see you have removed the video teacjing so…

  9. Ivan, thanks for the video. I wanted to ask you something and it's regarding the strategy. This affiliate seems like a pretty easy method for making money and I think that's the catch. And btw this is nothing personal, I'd just like to have an honest opinion regarding the probability of making money with this. I ask this because this makes me wonder that if it's so easy how come not everybody is doing it? Or maybe everybody's doing it , so if that's the case, what sets the difference between the people who actually make money versus the ones who don't?

  10. Yogendra Kumar

    Hello bhai.. Apka contact number WhatsApp no gamil id kux mil skta h muze apse bt krni h important please

  11. hi, thank you Ivan! Can Google display ads be used to promote CB's products? Search ads are too competitive.

  12. these points helped me alot

  13. Great video, Ivan! Just one question: Won’t Google disallow the ad / ad account for placing an affiliate link in the button?

  14. 13:50 lol, I was afraid to promote travel website on google, but seem only grey niches are scary. Ivan, for collecting emails, can we have messenger Api instead, so when people click they get into whatsApp and you create a list there (hate emails for some reason) Will google accept WhatsApp API instead of URL? Facebook already allow that..I am promoting things without putting any links (so ads approved faster), when people click, first they get into whatsApp, and then autoreply sent them the offer URL, and this contact stays in my phone, and I can send them more offers later on.

  15. Waheed Adegbite

    Won't google disallow or ding you in some type of way if you don't have much content pointed to site your promoting on google ads?

  16. Make Him Obsessed With You

    Keto diet is in weight loss niche and each click is expensive like more than a US dollar but why you can 0.01 canada dollars per click? Also we know nothing or little in keto or weight loss so how you find content to send them in email?

  17. Billy Robinson

    Amazing! Do you offer paid consult? I need someone to review my campaign!

  18. The Stress Reliever

    Great video Ivan! I'm spending almost $4 for a click on search ad. The competition isn't high either (I'm only focusing on the product's name as the keyword). What do you think of this? Should I keep continuing or stop the ad?
    P.S. I got 3 clicks but no conversions. Is the ad worth it?

  19. This is really good stuff… Very well explained.

  20. Hello Ivan. You mentioned Get your "FREE" diet plan in your ad setup.
    Did I miss something in the video? I thought people were going straight to the
    affiliate page, after the landing and thank you pages… Or do they get free plan
    as part of the sales page signup process, before having to actually pay for the main product?
    Thanks for your support.

  21. can I make a landing page on weebly to promote it on google ads ?? will there be any problem

  22. ​ @Ivan Mana: You're reply to my question most definitely helps… Thank you for putting the links in your description box. I've looked at all of them and it seems like those are all of the proper tools that I will need to get me started. I've subscribed to your channel and am looking forward to even more of your instructional teachings and tutorials. Thanks for your quick response.

  23. Do you have a video about direct linking using google and clickmagick? can't seem to find it

  24. Anthony Williams

    I don’t have a business or a site, does that mean I can’t make ads?

  25. Hey Ivan, i used my unbouce URL on google ads and it didn’t work. How did you get your custom URL and was it free?

  26. hi, thanks for this. However for a beginner this might be super costly. What if I make my own landing page on wix.com simply cause i hvae a website there? And without Clickmagic I would be tracking only subscribers in Google Ads …and seeing my sales in Clickbank (sure without keyword data); but then investing 200$ just to buy 100 clicks or so and check if it works ….would this be viable to gain some sales and then reinvest and grow? Do u think this is a good plan for a beginner with low budget…or not?

  27. I subscribed, liked, commented and i will share with friends! When you offer such great value as you did in the video, you deserve recognition. Thanks Ivan, mah man

  28. Marvin Castaneda

    That is a great video, everything was real good explained, I noticed you insert the code on both of your pages the landing page and thank you page to have a better a control on traffic and if the customer is going all the way to the sale, I have a question do you have any videos on how to fix a suspended account with google ads. That is what I am working on right now and it might be because of may landing page, I watched some videos and it needs to be a web site page so I can promote as an affiliate is that true? Thank you for this great video.

  29. Lourdes Canlas

    Great video! I learned so much from this. Just started to do affiliate marketing and needs a lot of stuff to do in order to learn. Looking forward for more videos on how to be a successful in affiliate marketing.

  30. Lourdes Canlas

    Thank you Ivan, I just liked and subscribed.

  31. Ivan, can you do a video on GrooveFunnels digital to incorporate google ads and ClickBank? Thank you

  32. I’m just starting and brand spanking new.

  33. S.P Unati -The Channel

    Great work bro…………………………ADMIN SUNNY

  34. Godinary Frimpong

    wow nice, I liked and subscribed

  35. Hello I’m watching your video and it’s a awesome video one question for clickmagic I don’t have “postback builder” I have (postback url list) and (postback debugger) what do I do ?

  36. Greate info.
    Really so helpful.
    Thank you sir. ❤️

  37. i think google ads has a policy that you can not promote affiliate links by bridge page also

  38. Ivan, i have never heard of unbounce for landing pages, is this something you currently use for all your landing pages? Or are you still using clickfunnels?

    Thank you for the very informative video & description.

  39. Marvin Castaneda

    Hey Ivan this is Marvin Castaneda, just to let you know that I finally got my google account back, I already started to promote but I was trying to find videos from you about setting up professional email, the reason why is because I have been promoting on FB but I haven't gotten any emails, do you have any ideas? By the way, I got my code directly from google I tested it out but it didn't work, I saw that you used a different program for your code, is it better?

  40. Green engineer

    Thanks for the vid. But your landing page isn't google compliant.

  41. OMG, I see 1 action , 1 visitor but no 1 customer, what possibly went wrong? :(( Second question is – do yo have a video on a different auto responder? it's causing me problems with hebrew direction though I am typing in English, so the email looks spammy with reverse "!" =/

  42. Abill Complete Chanel

    It's great, but the video is a bit fuzzy. Do not see the operation of the computer screen clearly. Thanks Ivan!

  43. Hemaet Hossain

    How long does it take generally to generate first conversion after a google ad is approved and published?

  44. @ivan Nice video! your content is by far the best I've seen so far in the digital marketing area.
    A question, I noticed you use CPC bid instead of maximize conversions, is that something you recommend always doing for affiliate ?
    I tried my first campaign this week with a 15$ ~ daily budget, I spent like 100$ and got 0 sales.
    my avg CPC was like 1.2$ and overall got 69 clicks during the campaign (Also I think my landing page wasn't good enough because I only got 23 hops on my clickbank affiliate link) but even leaving that part out, I'm wondering is it reasonable to make profit with that kinda setup:
    69 clicks cost me 100$, while I was advertising a product that would get me roughly 20$ profit.
    Assuming the offer I was promoting is good and has a good converting sales copy (and it does), think I heard a good CPR for a sales offer is like 7-10%
    so lets say 69/0.08 – would net me roughly 6-7 sales? so thats about 20-40$ profit.
    Now I'm just wondering if my assumptions/calculations are somewhat real/correct?

    Yes, my first didn't work but it's fine, its hard to expect your first try to be successful but I do want to make it a learning experience so I can do better next time , as I felt like I did most things right.
    What disappointed me most was that I spent like 100$ on the campaign and didn't net even a single sale even tho I was promoting a good offer,
    and also something quite weird, where I got 17 hops on my affiliate link straight on the first day my campaign started spending but then I got like only 1 hop per day for the next couple days which was very frustrating and I found very strange.
    I'd really love to hear your thoughts and feedback on this. thank you!!

  45. Can direct link to sales page do this?

  46. Great video Ivan. Can you promote amazon affiliate products with google ads?

  47. What's your view on MailChimp for landing page?

  48. Очень хорошая работа! Так держать, Иван!

  49. Hi, I am from India and I created my Clickbank account with a German address(bcoz Clickbank accout is not opening in India). I added the Payoneer bank address in my Clickbank account. I just want to know will I face any issue in the future regarding payment transactions..Till now I have zero sales but able to login into my account successfully. Pls help sir

  50. The Corporatethief Beats - Hip Hop Instrumentals

    Can you run quiz landing pages on Google Search ads and Google Display ads with out account ban issues?

    Or is it still best to just use a Optin Landing Page?

  51. Google Conversion Label doesn't track the conversions on ClickBank??

  52. Nice. But
    I thought Google wouldn't approve of the keto diet.

  53. Digital Nomad Bot

    Question : Does Google allow that short Squeeze/LP without terms condition, privacy policy etc2. ?

  54. Fashion Caliber

    Great info. But please solve my problem . Mostly google ads are suspend what I do for that.

  55. Health & Wealth Fitness

    Excellent job

  56. Nature and Animals

    really intresting and usefull thank you sir

  57. Make Him Obsessed With You

    I see you write to get your free custom keto plan but actually, it is not free will the visitors think you are cheating them?

  58. Hi Ivan, I already have a Google Ads account that is used for my Shopify. Can I use this? The only thing is that I plan on using a different domain for Affiliate Marketing. Thanks!

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