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The Pros & Cons of Going Niche vs Mass Market for WordPress Plugin and Theme Shops

Defining the target audience for your WordPress plugin or theme matters to the success of your business. If you’re focusing on a niche market, you have to keep in mind that your target group is smaller, and there may be a limit to the size of your growth. And while appealing to a mass-market may mean your growth potential is limitless, you’ll face stiffer competition than if you’re the best at what you do in a niche area. Each strategy has its own pros and cons and has varying implications, so let’s jump in and explore the pros and cons of each approach so you can make the right choice.

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